Campaigns and Initiatives
DHHS-sponsored Initiatives
HIV/AIDS
Act Against AIDS
"Act Against AIDS" is a new CDC national domestic campaign for HIV/AIDS that aims to contribute to reducing HIV incidence in the United States.
Launched on April 7, 2009, Act Against AIDS is a multi-year, multi-faceted communication campaign that is being planned and released in phases. Each phase, with its own unique objectives and target audiences, will utilize mass media and direct-to-consumer communication channels to deliver important HIV prevention messages in a manner designed to be compelling, credible, and relevant. Some campaign phases will influence knowledge and information-seeking behaviors, while other phases will influence complex prevention and testing behaviors.
For more information:
Act Against AIDS Web site
CDC Act Against AIDS Web page
Advancing HIV Prevention
On April 17, 2003, the Centers for Disease Control and Prevention (CDC) announced a new initiative, "Advancing HIV Prevention (AHP): New Strategies for a Changing Epidemic." Its aim is to reduce barriers to early diagnosis of HIV infection and increase access to quality medical care, treatment, and ongoing prevention services for HIV-positive persons and their partners. The AHP initiative represents a multi-agency collaboration within the Department of Health and Human Services (DHHS). As described in the April 18, 2003, issue of the Morbidity and Mortality Weekly Report, the initiative consists of four new strategies for HIV prevention:
For more information: Advancing HIV Prevention Web site
Be The Generation
Be The Generation is a part of The HIV Vaccine Communications Campaign, which was formed to create an environment in which HIV affected communities and individuals are more aware, educated, and supportive of HIV vaccine research and have more positive attitudes towards clinical trial volunteerism. The Campaign is an initiative supported by the Division of AIDS (DAIDS) of the National Institute of Allergy and Infectious Diseases (NIAID) at the National Institutes of Health (NIH). NIH is an agency within the U.S. Department of Health and Human Services. It features a television commercial, a Web site, and a campaign toolkit including brochures, fact sheets, stickers, and customizable posters.
For More Information: Be the Generation Campaign
Business Responds To AIDS/Labor Responds To AIDS (BRTA/LRTA)
The Centers for Disease Control and Prevention Business Responds to AIDS and Labor Responds to AIDS programs (BRTA/LRTA) help large and small businesses and labor unions meet the challenges of HIV/AIDS in the workplace and the community.
To fulfill its mission of promoting the development of comprehensive workplace HIV/AIDS programs, BRTA/LRTA works in partnership with groups such as:
- Businesses and labor unions
- Trade associations
- Public health departments
- AIDS service organizations
- Government agencies
The Business/Labor Responds to AIDS programs have five core components:
- HIV/AIDS policy development
- Manager/labor leader training
- Employee/worker education
- Employee/worker family education
- HIV-related community service, volunteerism, and philanthropy
For more information: BRTA/LRTA Web site
Drug Abuse and HIV: Learn the Link
This is a campaign targeted to young people by the National Institute on Drug Abuse (NIDA), a component of the National Institutes of Health (NIH). It features a Web site and Public Service Announcements (PSAs).
For more information: Drug Abuse and HIV: Learn the Link Web site
HIV Screening. Standard Care. for Primary Care Providers
Of the more than 1.1 million people in the United States estimated to be living with HIV, approximately 21% are unaware of their HIV status. Patients diagnosed through routine HIV screening are able to:
- Benefit from medical treatment, which has been proven to reduce morbidity and mortality, and
- Avoid unintentionally transmitting HIV to others
Because HIV crosses the boundaries of sexual orientation, gender, age, and ethnicity, risk-based testing fails to identify many people with HIV. Therefore, CDC recommends HIV screening for everyone in all health care settings. The HIV Screening. Standard Care. program, which is a part of CDC's Act Against AIDS communication campaign, provides tools and resources for incorporating HIV testing into primary care settings.
For more information: HIV Screening. Standard Care Web site
One Test. Two Lives.
The mission of the CDCs One Test. Two Lives. campaign is to help prevent transmission of HIV from mother to child and promote optimal maternal health. The campaign gives obstetric providers new tools to help ensure all patients get tested for HIV early in their pregnancy. Materials include a fact sheet, brochure, communication guide for providers, poster, and a due date projection wheel.
For more information and to order materials: NPIN One Test. Two Lives. Web page
Prevention IS Care
Prevention IS Care is a social marketing campaign developed by the Centers for Disease Control and Prevention (CDC) for health care providers who deliver care to persons living with HIV. The goal of the campaign is to reach these providers and encourage them to screen their HIV patients for risky transmission behaviors and deliver brief messages on the importance of protecting themselves and others by reducing their risky transmission behaviors. The campaign includes evidence-based intervention tools and materials available to help health care providers simplify this process.
For more information and to order materials: NPIN Prevention IS Care Web page
