Communication and Social Marketing Tools
These tools and presentations provide an overview of the basic components of health
communications and social marketing strategies. These slides provide information
on formative research, health campaign message and material development, and evaluation
The Health Communicator’s Social Media Toolkit from CDC is a guide to using
social media to improve reach of health messages, increase access to content, further
participation with audiences, and advance transparency to improve health communication
CDC’s Gateway to Health Communication
& Social Marketing Practice provides access to many resources to help
build health communication and social marketing campaigns and programs.
PlainLanguage.gov provides tips, tools, and trainings for writing in plain language both in hard copy and online.
The Youth Social
Marketing Toolkit provides an overview of how agencies with limited financial
resources can develop a social marketing campaign that reaches youth and young adults.
It also guides you through the many decisions that must be made throughout the social
marketing process with practical examples from the field of sexual and reproductive
The Sexual Health Resource
Exchange was developed by the National Chlamydia
Coalition (NCC) to reduce high rates of Chlamydia and its harmful effects among
sexually active adolescents and young adults. It’s a Web-based library where
you can search for, view, and download customizable public awareness and educational
materials and share your own resources with their upload process.
CDCynergy is an innovative
and interactive CD-ROM-based tool that provides practical, step-by-step assistance
to public health professionals in designing health communication plans and in developing
sound interventions. It allows users to assemble the pieces of a health communication
plan systematically by answering questions offered in a specific sequence.
Pink Book – Making Health Communication Programs Work describes a practical
approach for planning and implementing health communication efforts.
Health Communication & Social Marketing Workshop materials from the March 2010
STD Prevention conference:
PowerPoint presentations from CDC's Program and Training Branch Webinar on Social
Marketing and Media Campaigns: