Communication and Social Marketing Tools
These presentations provide an overview of the basic components of health communications and social marketing strategies. In these slides, you can find information on formative research, health campaign message and material development, and evaluation processes. We hope they will aid in your own campaign development and message placement.
Health Communication & Social Marketing Workshop materials from the March 2010 STD Prevention conference.
- Developing Effective Health Communication Campaigns for Your STD Program
- Formative Research: Wrap Test Treat - STD Prevention Campaign
- Campaign Development & Implementation: Get Real. Get Tested.
- Evaluating Social Marketing Campaigns
PowerPoint presentations from CDC's Program & Training Branch Webinar on Social Marketing & Media Campaigns:
- Get Real. Get Tested.
- Social Marketing and Media Campaigns
- Social Marketing Efforts in San Francisco: The Healthy Penis Campaign
- Comparison of Two Media/Marketing Campaigns for Syphilis in Indianapolis
SWAP Site provides agencies with FREE access to locally developed, original health education and promotional materials, and helps to stimulate HIV/STD health promotion and marketing ideas.
E-Cards
E-cards provide an innovative way to reach out to others with important health information. Send an electronic card to alert your community, community leaders, and local media to STD awareness activities in your area.
Non-CDC Link Disclaimer: Links to non-Federal organizations found at this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.
